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@15 Minutes.

A pop-culture ecosystem for the scroll era. The pitch is gated while we're still cooking.

If Malini hasn't shared the creds with you yet, she will soon. Or just text her.
@15MINUTES · OPS ARCHITECTURE · M6 STEADY STATE DOC 15M-OPS-V1 REV 24-APR-2026
@15MINUTES · OPERATING ARCHITECTUREMONTH 6 STEADY STATE · AGENT-OWNED PIPELINES · ROLE-BASED HUMAN GATEZERO SPECIFIC-PERSON DEPENDENCY · ROLES AND SLAS DEFINED INDEPENDENTLY OF INDIVIDUALSDOC · 15M-OPS-V1SHEET 1 OF 1CLASS · INVESTOR + INTERNALHEADCOUNT CEILING · 3 FNDRS + 5 EMPGATE AUTONOMY90AGT · 10 HUMHEADCOUNT83 FNDR · 5 EMPVOICES30-40MATRIX · GUARDEDZEROPERSONDEPENDENCY[ 01 ] CONTINUOUS INPUTSIN-01 · SIGNALSauto-scan · 24/7X · Reddit · TG · IG · socialsbox office · tix · searchvelocity + city rankedIN-02 · ARCHIVERAG-indexed corpusevery owned piece · 10 langoutcome-taggedreingested nightlyIN-03 · COMMERCIALbrand briefslaunch · collab · campaignvia Brand Decode doorstructured intake formIN-04 · COMMUNITYTribe + Club signalroom surges · AMA Qsdoor demand · no-showsground-truth trendsIN-05 · OUTCOMESown-content perfreads · dwell · retentionshare velocity · comments30/60/90-day windowsIN-06 · PARTNER INsyndication / APIwire feeds · partner APIsrights-cleared inputsaudited · traceable[ 02 ] VOICE STACKVS-00 · FINAL EDITORIAL VOICEcomposite · trio-trained · signoff layertrained continuously on three editorial principals' edits / approvals / kills · every sub-voice output routes through here before publish · guardrail-checked · revision-cappedsignoff agentChimbori-gate adjacentHIL override: flagship onlyVS-01 · VOICE MATRIX · 30-40 AGENTSsegment × beat × format · each voice: own corpus · own prompt · own outcome tagSEG·GEN-ZSEG·MILLENSEG·REGIONALSEG·TRADESEG·DIASPORASEG·CRITICSEG·FLAGSHIPFLEX · +NBT·BEAUTYV-01V-02V-03V-04V-05V-06V-07 BT·FASHIONV-08V-09V-10V-11V-12V-13V-14 BT·MUSICV-15V-16V-17V-18V-19V-20V-21 BT·F&B·NITEV-22V-23V-24V-25V-26V-27V-28 BT·CINE·TVV-29V-30V-31V-32V-33V-34V-35+N+4 BEAT ROWS HELD IN RESERVE · CRICKET · WEDDINGS · CREATORS · TECH · ACTIVATE ON DEMANDVS-02 · PER-VOICE GUARDRAILStone bounds · factual scope · banned framings · legal-risk ceiling · brand-conflict list · tested per voice per weekvoice-layer check[ 03 ] CONDUCTOR · CROSS-SHIP META-PLANNERCD-01 · CONDUCTORagent-led · HOL-supervised · autopilot-with-safety-driverCD-a · PATTERN MATCHcluster signal + brief +room surge + talent slotCD-b · RESOURCE ARBITERrank by expected impactroute to ship · slot · voiceCD-c · CALENDAR OPT10 lang × 5 ships × voicesprevent stacking · pacingCD-d · DECONFLICTblock cross-ship clashes(sponsor vs hit piece etc)CD-e · META-LEARNoutcome tags → prioritylift winning patternsCD-f · ESCALATION ROUTERflag to correct human tierSLA timer · fallback path[ 04 ] SHIPS + BRAND DECODE PROJECT PIPELINESH-01 · DAILY DECODEeditorial + podstories · 10 langs · 15-min podcadence ~14/day targetrev · CPM + placementSH-02 · GIRL TRIBEwomen's communityrooms · live AMAsagent-mod + Tier-D stewardrev · subs + sponsor seatsSH-03 · FRIDAY CLUBaccess + doorsguestlists · samplingagent curation + Tier-Erev · sponsorship + subsSH-04 · STAGEtalent marketplaceDJs · hosts · comics · creatorsagent-match + Tier-B approvalrev · 15-25% commissionSH-05 · RECEIPTSdata + forecast APItrends · sentiment · RAGfully-automated SaaSrev · B2B subscriptionBD · BRAND DECODE7-gate projectINTAKESCOREPROPOSESIGNDELIVERINVOICEPOSTMORTeach gate · agent handles · HIL gates: PROPOSE + SIGNcrosses all 5 ships · fee rail · ₹5L-₹1Cr+[ 05 ] PUBLISH PIPELINEPP-01DRAFTvoice·agentPP-02CHIMBORI5-check gatePP-03FINAL VOICEsignoffPP-0410-LANGadapter · voice-safePP-05SOCIAL-CUTreels/X/WAPP-06SCHEDConductor-ownedPP-07PUBLISHfan-out[ 06 ] ENGAGEMENT + META-LEARNING LOOPEL-01ENGAGEMENT MONdwell · shares · comments · 48hEL-02UPDATE WATCHdenials · filings · correctionsEL-03OUTCOME TAG30/60/90d · right / wrong / neutralEL-04ARCHIVE REINGESTupdate RAG · nightlyFB-01 · LEARN LOOP[ 07 ] RETRACTION CASCADE[ 08 ] FINANCIAL RECON SPINERC · TRIGGER → CASCADE → TOMBSTONEtrig · denial · legal notice · factual error · subject request10 LANG COPIESSOCIAL VARIANTSARCHIVE INDEXRAG RETRIEVALPARTNER APIsSYNDICATIONCACHE PURGEall 7 targets propagated · audit trail · tombstone stamped · idempotent re-run · Tier-C owns decisionFR · INGEST → SPLIT → LEDGER → ALERT6 rails in · commission splits · TDS/GST · partner payouts · double-entry · concentration alert ≥ 38%INGESTSPLITTAX CALCPAYOUTSLEDGERRECONCILEALERTagent-run · Tier-B signs payouts > ₹1L · CA reviews monthly · no rail > 45% toplineHUMAN GATE · 5 TIERSROLES NOT NAMES · HIL = BLOCKING · HOL = SUPERVISINGHILhuman-in-loop · pipeline blocks until decisionHOLhuman-on-loop · system proceeds, human supervisesATIEREDITORIAL PRINCIPALOWNSflagship POV · taste gate · relationship calls · crisis commsHILflagship signoff · named-party holdsHOLdaily desk · voice-matrix driftSLA< 4h flagship · < 24h escalationsFALLBACK · ESCALATE TO A + B ON SLA MISSBTIERCOMMERCIAL PRINCIPALOWNScontracts ₹5L+ · refunds · concentration alerts · finance reviewsHILcontract sign · refund > ₹1L · BD Propose + Sign gatesHOLStage bookings · daily rev flowSLA< 8h contract · < 48h reviewFALLBACK · ESCALATE TO A + B ON SLA MISSCTIERLEGAL (RETAINED)OWNSdefamation holds · IP · contracts · data requests · retraction triggersHILnamed-party hold · retraction decisionHOLcontract template review · monthly auditSLA< 2h defamation · < 24h reviewFALLBACK · ESCALATE TO A + B ON SLA MISSDTIERCOMMUNITY STEWARDOWNSTribe moderation escalations · sensitive rooms · ban decisionsHILpermanent ban · sensitive room closeHOLauto-mod supervision · AMA pipelineSLA< 1h abuse · < 12h sensitiveFALLBACK · ESCALATE TO A + B ON SLA MISSETIERACCESS + EVENTS STEWARDOWNSClub door curation · venue/sponsor escalations · on-site crisisHILVIP list · event cancellation · on-site crisisHOLRSVP supervision · weekly door opsSLAlive during doors · < 24h planningFALLBACK · ESCALATE TO A + B ON SLA MISSREAD ORDER:01 INPUTS → 02 VOICE STACK → 03 CONDUCTOR → 04 SHIPS → 05 PUBLISH → 06 LEARN → 07 RETRACT / 08 RECONLEGEND: solid arrow = content flow · dashed arrow = feedback / orchestration · HIL box = blocking human check · HOL box = supervising human checkDOC NOT MARKETING · ROLE-ONLY · ZERO NAME DEPENDENCY · GATE AUTONOMY 90 AGENT / 10 HUMAN AT M6 · HEADCOUNT CEILING 3 FOUNDERS + 5 EMPLOYEES