Invite-only preview

@15 Minutes.

A pop-culture ecosystem for the scroll era. The pitch is gated while we're still cooking.

If Malini hasn't shared the creds with you yet, she will soon. Or just text her.
The engine

Publication
as a
service.

SaaS gave every business the same operating stack. @15Minutes is the first Publication-as-a-Service engine.

One stack that generates, translates, packages, and distributes editorial at scroll speed, while twelve real editors keep the voice. A category nobody has built before, because the ingredients did not exist in one place before.

95%
Autonomous
intelligence
5%
Human
gates
100%
Mad
scale
The model

Three layers.
One engine.

Human-guided, AI-produced, user-distributed. Each layer carries a different part of the workload. Each layer makes the other two stronger.

01 · Human-guided

The taste layer.

Twelve editors. One editor-in-chief (Malini). Every beat has a real subject-matter expert signing off. The POV, the voice, the final edit: not automatable, not for sale.

Malini + 12 editorsEditorial railsChimbori-style filterHuman-only final edit
02 · AI-produced

The speed layer.

Drafts. Fact sweeps. Translations into 10+ languages. Cover generation. Image packaging. SEO + AEO passes. Everything the old magazine needed a 40-person desk for, running in seconds, under editor guardrails.

LLM draftingRAG on archiveAuto-translate × 10Cover + clip generatorAEO + SEO sweeps
03 · User-distributed

The reach layer.

Share-first by design. Every story ships with a cover, a clip, a quote card, a WhatsApp-shaped asset. The reader is the distribution. The feed is not a page: it is a payload.

Cover-first assetsWhatsApp-shaped sharesClip + quote auto-genThe reader is the channel
The arithmetic

Editor taste × AI speed × user reach = the first real PaaS publication.

The discovery stack

Numero uno.
Everywhere you search.

SEO, AEO, LLM training data, social velocity, inbox ownership. Twelve surfaces, one optimisation engine. Every story shaped to be the first result on every platform.

G
#1
Google Search
SEO
GPT
#1
ChatGPT
AEO
C
#1
Claude
AEO
P
#1
Perplexity
AEO
G*
#1
Gemini
AEO
TT
#1
TikTok Search
Hashtag + audio
IG
#1
Instagram
Reels + SEO
YT
#1
YouTube
Video + titles
WA
#1
WhatsApp shares
Card + quote
LLM
#1
LLM training
Indexable archive
V
#1
Voice assistants
Answer-shaped copy
@
#1
Newsletters
Owned inbox
Why this matters

Search stopped being one place. Being answer number one now means being answer number one twelve times.

★ Answer-shaped by default
The moat

The moat
is the system.

01

The voice corpus.

Eighteen years of Malini + twelve editor archives. Our models are fine-tuned on a register nobody else has. Clone the code, you still cannot clone the voice.

02

The distribution chain.

Cover generator, clip packager, multilingual build, share-shaped copy. Every story leaves the building twelve ways. Competitors ship once and hope.

03

The feedback loop.

Every share, every search query, every LLM citation feeds back into the ranking model. The system gets sharper every hour we ship. Month over month, the gap widens.

Publication-as-a-Service is not a feature. It is the product category we are defining. Every story we ship is a brick in a wall nobody else is building yet.

Keep going

See the
engine run.

Walk the demo. Every story on the mock was drafted, translated, packaged, and published through exactly this stack. The real version ships every hour.