Invite-only preview

@15 Minutes.

A pop-culture ecosystem for the scroll era. The pitch is gated while we're still cooking.

If Malini hasn't shared the creds with you yet, she will soon. Or just text her.
15 15 Minutes
Octopus
Brand · Concierge

Brand Decode.

The single door for brands. Launch, collab, moment, campaign. Walk in with a problem, walk out with the whole stack mobilized.

One brief Six outputs 0.4s inference 10 languages
File a brief

Three questions.
One decode.

Filed briefs reach the Decoded desk. First read back in under an hour.
01

Brand

Category
02

The moment

Pick the shape of the ask. Scorecard weights adjust per moment.

03

Budget

Indicative. Final quote post-brief. Retainers available above ₹25L.

Fill all three. Name, category, moment, budget.
Scorecard

File a brief.
Get the scorecard.

Cultural fit, talent alignment, reach, sentiment, memeability, editorial POV. One verdict.

Full stack

What ships with it.

Each engagement pulls from the full stack. You pick the mix, we run the lanes.
Ships

Editorial scorecard

Cultural fit, sentiment, memeability. Rails for go, wait, kill.

Ships

Creative

Cover art, campaign copy, brand design. Shipped by the Decode desk.

Ships

Talent

Book the artist, host, DJ, comic. Routed via Stage.

Ships

PR

Editorial placement on Decode. Optional published piece.

Ships

Access

Sampling, vouched guests, event doors. Routed via Club.

Ships

Distribution

10 languages. Tribe rooms. Social rails. One archive.

Last engagement

Bastian Lite opening.
Worli.

Oct 2025 · 14 day turnaround
Problem

Bandra soft-open. Needed buzz without paying celeb fees.

Stack mobilized
Decode

Wrote the opening scene. Three angles, tested in hours.

Stage

Booked two resident DJs. No celebrity appearance fees.

Club

Delivered 80 vouched guests. Zero plus-ones. Strict door.

Tribe

Ran the city room. Seeded the buzz before doors opened.

Outcome
2.1M
Story impressions · 72 hours
4,200
Club entries
8
Press pickups
₹8.5L
Commission · net
No celebrity appearance fee. No agency retainer. One brief, four lanes, one invoice.
Pricing
Per engagement. Quoted post-brief.
From ₹[—] Retainers available No agency fee
Talent lane
Stage.

Twelve art forms, two tiers, one intelligence layer. Book the lineup that ships with your decode.

See Stage
Access lane
Friday Club.

Vouched guestlists, sampling doors, the one-degree room. The crowd your decode needs.

Open Friday Club