Food & Nightlife Riyaaz Amlani Apr 16, 2026 6 min read
Every Mumbai Bar Feels the Same. Here's Why.
A two-decade tour of the menu you have been handed at every new opening this year, and what the industry is quietly doing about it.
I have been in the restaurant business for a little over two decades. I have watched Mumbai go through half a dozen nightlife waves. I have never seen a moment where so many new places felt so much like each other: right down to the plating, the playlist, the price point, the pendant lights.
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When everyone is chasing the same Instagram shot, nobody is chasing the customer.
This is not a complaint. It is a pattern. And patterns in our industry usually mean the economics are pushing everyone in the same direction. So let us look at the economics.
Three things are happening at once.
